Damian Lillard has been featured in a number of commercial spots in the past two years, but his appearance in a new adidas spot entitled “Boost Or Bust” is by far his finest work.
In the spot, Lillard tries his hand another occupation: movie theater concession stand attendant.
“Damian Lillard shows us he would be great at anything in life by portraying a popcorn-slinging, movie theater employee serving customers before show time,” adidas wrote in a press release. “In a dramatized portrayal of the world without Boost, Lillard is interviewed by Turner Sports sideline reporter Rachel Nichols after completing an intense session of serving concessions. Following his interview, the world of “Bust” transforms into the world of “Boost,” where Damian is back to All-Star form on the court.”
There’s so much to like in spot, including Lillard paying respect to Oakland, Ogden, Oregon and the neighborhood he grew up in, Brookfield. Damian flexes his acting muscles in this one, more so than any of his previous commercial appearances, delivering classic lines like “If a guy orders popcorn, ask if he wants a soda” and “Cheese sauce is a handful.” And there’s a cameo by adidas raconteur Junior “JR” Duperrier, who you might recognize.
Set Trippin’ lol she was trying to make me look like a male stripper lol… I wasn’t feelin that !
The commercial is the latest in adidas’ promotion for the new Boost basketball line, which launched last week in Las Vegas. The Lillard colorway of the CrazyLight Boost, which is highlighted by “wildcat” print on the upper and the “DAME” logo on the toe, will be available September 1 on adidas.com for $140.
This spot is Lillard’s most recent since the Footlocker “No Rings” commercial with Chris Webber, Karl Malone, Barry Sanders and LaDanian Tomlinson. He’s been in the adidas’ “Quick Ain’t Fair” campaign alongside John Wall and Jrue Holiday, the Champ Sports/adidas ad with Von Miller and Iman Shumpert, the NBA’s “BIG Is On” campaign with various players and the NBA All-Star New Orleans promotion. This spot is a cut above those.