Add another national campaign to Damian Lillard’s reel and resume.
A day after it was officially announced that the second-year guard from Weber State had re-signed with adidas in what has been reported
to be one of the most lucrative sneaker endorsements in the NBA, Lillard shows up in a new Footlocker ad alongside NBA Hall of Famers Chris Webber and Karl Malone and NFL legends Barry Sanders, LaDanian Tomlinson. That’s impressive company to keep.
The spot, which is entitled “No Rings” and was shot here in Portland, features Lillard accidentally offending his famous house guests after a trip to Footlocker (you may even notice Lillard wearing the “Rose City” Crazy 1s from the “Florist City” pack.). It’s certainly the most acting Lillard has done in a commercial, and from the looks of it, he’s a natural. That, or the work on “Portlandia” really paid off.
While this isn’t Lillard’s first national commercial, it is the first time he’s been the star of a spot. He’s been in the adidas’ “Quick Ain’t Fair” campaign alongside John Wall and Jrue Holiday, the Champ Sports/adidas ad with Von Miller and Iman Shumpert, the NBA’s “BIG Is On” campaign with various players and the NBA All-Star New Orleans promotion, but this Footlocker spot is the first time he’s been the featured athlete of a national television ad. Also, I imagine you’ll be seeing this campaign across other platforms throughout the playoffs.