VIDEO: Damian Lillard In NBA’s ‘BIG IS ON!’ Commercial (with behind the scenes footage)

Casey Holdahl
by Casey Holdahl
3 years ago

This summer while Damian Lillard was in Las Vegas for the Team USA Minicamp, he and other players at the camp, including Kyrie Irving, Paul George, Kenneth Faried and John Wall, took part in a commercial shoot for the NBA’s “BIG IS ON!” campaign, the result of which you can see above. Some details about the campaign, via Advertising Age

Created by the NBA’s longtime creative shop Goodby, Silverstein & Partners, San Francisco, the spot will start airing on ESPN, TNT, NBA TV and regional sports networks Monday night as well as social media channels such as NBA.com, YouTube, Facebook and Twitter.

The first spot taps into fan “anticipation around the league,” said Mr. Gallo. “We’re coming off one of the most-viewed seasons in our history. We have tremendous momentum. … There’s been a lot of thirst for the NBA over the summer. So we’re trying to capture that anticipation.”

But why doesn’t the NBA show superstars such as LeBron James, Kobe Byant of the Los Angeles Lakers or defending scoring champion Carmelo Anthony of the New York Knicks in its first TV spot of the new season?

Mr. Gallo said the league wanted to highlight up-and-coming stars. Don’t be surprised to see LeBron & Co. appearing in other brand spots this season, he said.

I think the NBA is wise to use a diverse group of young players in new commercials. Part of the reason the league suffered such a lull after the Magic/Bird years and post-Jordan is because so much of the league perception was tied up in those players. But if the NBA makes sure to feature up-and-coming players, like Lillard, there won’t be the same drop-off when guys like Kobe Bryant and Lebron James eventually hang’em up.

This is the third national television campaign in which Lillard has been featured. The previous spots were for the Adidas adiColor line at Champs Sport and the Adidas Crazyquick sneaker.

I was on site with Lillard at Thomas & Mack Arena on the campus of UNLV for the shoot and took some behind-the-scenes video, along with a whole bunch of photos, some of which you can view below.

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Podcast: The Rip City Report, Finalized Roster Edition

Casey Holdahl
by Casey Holdahl
23 hours ago

Greetings podcast enthusiasts. Between CJ McCollum getting an extension and Moe Harkless signing a new deal, Portland’s roster for the start of the 2016-17 regular season is all but finalized. So it seemed like a good time to hit the studio with Joe Freeman of The Oregonian/OregonLive.com to record yet another edition of the Rip City Report podcast, which you can listen to below…

On this edition, we discuss the near-max extension for McCollum and the four-year, roughly $40 million contract for Harkless, which directions Terry Stotts might go in terms of starting lineups and minutes allocations, the news that both Al-Farouq Aminu and Festus Ezeli will forego playing for Nigeria at the 2016 Summer Olympics, give a quick rundown of the preseason schedule and answer your Twitter-submitted questions.

You can find the Rip City Report on SoundcloudiTunes and Stitcher. Thanks as always for listening.

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VIDEO: McCollum Brothers Talk Tournament, Who’s Mom’s Favorite on ESPN

Casey Holdahl
by Casey Holdahl
1 day ago

Last weekend, Trail Blazers guard CJ McCollum and his older brother, Errick, were guests on ESPN’s SportsCenter to discuss, amongst other things, The Basketball Tournament, which is billed as a “open application, 5-on-5, single-elimination, winner-take-all basketball tournament” in which the winning team takes home $2 million in prize money. Errick’s team, Overseas Elite, won the tournament last year and are in the finals, which airs Tuesday at 4 PM Pacific on ESPN, again this year.

But the tournament wasn’t the only topic of conversation, as any time you get two brothers together, you’re contractually obligated to ask them which is mom’s favorite. One one had, CJ still lives with his mom, so you might assume he’s the got the No. 1 son ranking sewn up, but it sounds like Errick was the much better behaved child and mom’s tend to have long memories, so it sounds like it’s a bit of a tossup.

 

“CJ, he was a good kid,” said Errick, “he just liked to get into things. He was really physical. She couldn’t take him around any other kids or he would, like, get into little altercations with them because he just played too rough.”

Sounds about right.

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Stotts Talks Super Teams And Suits On The Doug Gottlieb Show

Casey Holdahl
by Casey Holdahl
4 days ago

On Thursday, Trail Blazers head coach Terry Stotts was a guest on The Doug Gottlieb Show on CBS Sports Radio. Over the 15 minute conversation, Stotts discusses LeBron James saying he would have been his pick for 2016 NBA Coach of the Year, Kevin Durant signing as a free agent with the Golden State Warriors, the notion of “super teams” in the NBA, having confidence in your players and his participation in the Men’s Wearhouse National Suit Drive.

You can listen to the entire interview here, though I’m transcribed a portion which you can read below…

On LeBron James saying Stotts should have been Coach of the Year:
“To be honest, it felt pretty good. I have a lot of respect obviously for LeBron, what he does and what he’s done in his career, but for him to come out and say that, it made me feel good.”

On Cleveland winning the NBA Finals after being down 3-1 to Golden State:
“Obviously it was historical. A lot of things went into it, but when a team can do that and to win two games on the road being down 3-1, it’s really remarkable. It just put an end to a historical season as it was with Golden State and what they did during the regular season, the way they came back against Oklahoma City and then for Cleveland to do that, it was just remarkable. I thought it was a remarkable season to begin with and it finished that way.”

On Kevin Durant signing with the Warriors:
“My first reaction was he earned the right to be a free agent. I know a lot of thought went into it and it wasn’t a decision that he took lightly. I know he took a lot of criticism for making that decision but I think he earned that right to make whatever decision he felt was best for him. I think it’s going to be interesting with Golden State. Obviously defending them is going to be a challenge because — we talked about versatility — they were already an extremely talented offensive team and he’s going to make them better. They’re going to be a different team than they were last year, they’re not going to have the big guys. When you lose Festus Ezeli, who is on our team now, and Andre Bogut and Maurice Speights, the look of their frontline is going to be different. But I think they could be just as good just because of what they’ll be able to do at the offensive end.”

His thoughts on “super teams” in the NBA:
“You know, I don’t know if it’s good or bad for the league. I’ve just kind of accepted that that’s the way things are. I know people have made comparisons when LeBron went to Miami and that was supposedly the first super team and they won two championships, but it’s not like there was a five year, seven year run dynasty. When you get out on the court, you still have to play the games. Obviously Golden State is going to be very good, but you’ve got to play an 82-game season, you’ve got to go through four series to win a championship. I think the league does thrive on star power, whether it’s star power within a team or having a team be a star. I don’t know, I think the league is doing extremely well, I think it’s extremely popular. I think this is just another story that people are going to be interested in.”

On having confidence in shooters like Allen Crabbe and CJ McCollum:
“I’m a big believer in confidence when shooting. It probably goes back to my freshman year in college when I didn’t know whether to shoot or (laughs) you know the phrase. But anyway, I’m a big believer in confidence and Allen and CJ are two different categories. CJ struggled with injuries his first two years and was trying to get incorporated into a roster that was winning 50 games and never really got into a rhythm. I think shooting is about rhythm and confidence. Same thing for AC, really, is that he did have opportunities to play in his first two years but he was playing behind Wes Matthews and Nic Batum and his opportunities on the court were limited. When you’re looking over your shoulder and trying not to make mistakes and putting pressure on (yourself) to make a shot, it’s difficult. I really give it to CJ and Allen, they were ready for this year and they were prepared for it, the opportunity was going to be there. But I think that a lot of players — and you know, you played — is that if the coach trusts me, I’m going to play better. Whether I trusted them or not their first two years, certainly their opportunity was there and I trusted them with the role that they were going to have.”

On his participation in the Men’s Wearhouse National Suit Drive:
“Every year what I do is I go through the closet and knowing that I’m going to get some suits in the fall, I go through and weed out the older ones. There’s certain ones that I do kind of have a special place in my heart for them, but other than that, I just take some of the older suits and the Men’s Wearhouse has a great program with the suit drive to give away suits to people who can use them. I’m kind of a bigger guy so hopefully there’s some big guys out there who are able to take advantage of them.”

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