On Wednesday, Trail Blazers team president Chris McGowan, vice president/general manager of the Rose Quarter Chris Oxley and vice president of premium seating Anthony Jones-Deberry hosted a tour at the Moda Center to show off some of the newest capital improvements of a $16 million renovation of the almost 20 year-old building. After upgrading concessions on the 100 level last year, improvements to the concourse on the club level, remodeled suites and a new bar on the 300 level overlooking the westside of Portland are currently being worked on, with the expectation being that all of the most recent upgrades will be completed in time for the 2014-15 NBA season.
“When people come to events at the Rose Quarter, we want it to be special and we feel the Rose Quarter is part of that experience,” said McGowan. “Maybe a year and a half ago, when the fountain wasn’t working, the lighting wasn’t on the arena, the landscaping wasn’t what we would like it to be and we didn’t have a place like Dr. Jack’s to go to, people were just kind of walking over the Rose Quarter, coming in and watching an event. We think we can do better than that. With all the stuff you’ve seen on the Rose Quarter, people can come a little bit earlier and enjoy their time coming to an event or a concert. And then afterward, if they want to let traffic die down or wait for a train, you have a place to go to as well. We’re extending that event experience for everyone who comes to the Rose Quarter.”
The club level, after years of serving an all-you-can-eat buffet to club level ticket holders, will now function more like a standard concourse, with concession stands similar to those on the 100 level.
“We were an all-inclusive club environment going on eight years,” said Oxley. “It wasn’t, I think, the right business-to-business environment that we were looking for. To our club level constituency, it didn’t necessarily play into the premium level experience. What was up here before was all-inclusive, chef’s table buffet-like environment. Those are going away specifically to go back to a premium concession environment where club level guests will have store value on their ticket essentially.”
Now, those who purchase club level tickets will receive a $30 credit per game which can be used to purchase concessions at Bunk, The Nook, Cha! Cha! Cha!, Salt & Straw and Hot Stone on the club level or any of the other concession stands throughout the Moda Center. The credit can also be used to purchase merchandise at any of the fan shops on the concourse.
“We’re reinventing the culinary experience in its entirety for our premium seat holders, adding six new high-end concession locations up on the club level,” said Oxley. “We’re going away from an all-inclusive environment on the club level to a premium concession environment that has more point of sale, more variety, more options.”
“We had Bunk sandwiches up on the 300 level last year. It was a real destination, I think, for people all through the building. We’re trying to get people to move around the concourses and different levels a lot more than they have in the past. This is a great opportunity, I think, to the exclusivity of the club level for Bunk Sandwiches to have a really marque location here. This was a general concession stand before.” — Chris Oxley, VP/GM of the Rose Quarter
“We’re really looking forward to bringing Cha! Cha! Cha! into the Moda Center. This is their first introduction into the building. Mexican, obviously, is a great seller, particularly when you have a lot of diversity. A good Mexican concept is ideal for us as a location. A very approachable location.” — Chris Oxley, VP/GM of the Rose Quarter
“Italian as a type of food was called out within a club level survey of that we did as to what is missing the most (from the club level). So we’ve designed Hot Stone. We’ll be doing pizza ,we’ll be doing baked ziti. On one side you’ll have all the hot food and point of sale, then on the left side we’ll do Italian sodas, cappuccinos and tiramisu. So it’s going to be a full-service Italian location for the club level.” — Chris Oxley, VP/GM of the Rose Quarter
“Junction 5 is probably the closest ode to a traditional location that we’ll have on this level. The top sellers in a food and beverage environment are always going to be hot dogs, popcorn, nachos, pretzels, so we’d be remiss if we didn’t provide those offerings. But it will be a unique twist in terms of Junction 5, where there will be a fully developed condiment location. So if you have the ability to be creative with your food, you’re going to have that at Junction 5.” — Chris Oxley, VP/GM of the Rose Quarter
As a part of the improvements, all of the Moda Center’s suites will be completely remodeled, with 21 of the arena’s private suites this year and 10 more next year, and the construction of never-before-available “Studio Suites” and a premium “365 Studio.”
“It’s a double suite (pictured above), which is something that we’re contemplating doing as well. From a capacity perspective, this size works when you want to entertain here. I think the look and feel is great, the lighting is great, it feels modern, it’s open. I think one of the problems if you look at our older suites and what we’re doing with the executive suites, people want an open feel where they can stand up, mingle at a high table, have some food, have a cocktail while they’re watching the game as well. So I really feel good about how we’ve opened these suites up.” — Chris McGowan, Trail Blazers president and CEO
“The whole point was to not only modernize the suites but also we had to create some differentiation amongst our suites sizes. Basically, our suite product was essentially all the same. We had the party suite, which can hold 100-plus people, but the other 66 suites that we had were all the exact same, they all had the exact same look, the exact same feel. The truth of the matter is that as we a number of clients, not only our executive suite clients who have suites on longterm leases, but also our nightly suite rentals, they have varying needs in regards to size and the number of people they want to entertain at a given moment. So what we’ve done is created a new product.” — Anthony Jones-Deberry, VP of premium seating
“This is the first renovation to the exterior of the Moda Center in it’s history,” said Oxley. “We’ve coined it “The Pines.” This is an ode to our 300 level demographic and something we’re really excited about offering to the folks who sit in the upper deck. This used to be an outdoor smoking area, and now we’re in a position to offer this really unique bar venue with a food component associated with it as well with views of the city that are not found anywhere else from the eastside.”
Everybody is really excited about this opportunity. It was an underutilized space for many years. It overlooks the Essential Forces fountain, Dr. Jack’s, the city, Broadway Bridge and downtown. Really a unique opportunity. I think we’ll have people coming from the 100 level just to check out the space. I think that’s what makes it so cool is we’ve created an environment that’s going to be really special for these folks. — Chris Oxley, VP/GM of the Rose Quarter
“A really unique environment. We’ve made a very conscious engagement to keep it bright and alive and open and create these floor-to-ceiling glass views of not only downstairs in the Rose Quarter but pretty much all of downtown. At night, truly spectacular and unmatched in terms of views from this side of town.” — Chris Oxley, VP/GM of the Rose Quarter